To promote the new Lay's Italian Cheese Gratin flavour and instill its creative strategy of "Life Needs Flavour", we wanted to create content that inspires people to add New Flavour to their lives by tying new recipes and stand a chance to win an Italian Dining Experience.

​

We teamed up with Chef Rikku who recently opened an Italian restaurant in Cape Town and asked him to prepare 3 Italian menus. We then shot 360 degree images of the dishes ingredients and asked our Lay's audience to guess what the chef will be making with these ingredients and they could win an ultimate Prize.

​

Later on the week, we would post the video of Chef Rikku making the right dish and the people who got it right goes into the draw to win.