BRIEF:

Doritos introduced 2 flavours to the market with only 1 twist, only one flavour can stay on the shelves. we had to think of ways fans could defend their favourite flavour in the most boldest way possible #explosion #explosion and keep in in the  market.

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INSIGHT:

Just like supporting your favourite sports team, people go to great lengths to defend their side.

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IDEA:

to create the biggest and boldest challenge series. Fans had to defend their favourite flavour by completing a series of challenges that ranked them on a leaderboard. Oh and did I mention that the winner would win a cash prize of R20 000?

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WINNER:

In the end there was one winner - Jalapeno Poppers.