BRIEF:

Empower South Africa’s millennials with the means to SEE BEYOND their  everyday-ness by sparking a national movement that pushes us to face our dreams and aspirations and to take the first step.

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To empower South African millennials, we needed to create an energy; a collective confidence. We do it together, by sparking a movement.

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INSIGHT:

It’s human nature to procrastinate, we constantly delay our dreams.

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IDEA:

Create and own a day on which Standard Bank encourages all South Africans to take their first step towards their dreams.

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As part of our social media drive, we created an online platform where people could pledge to make their one day #today and share it on social. OUR CHOSEN CELEBRITY INFLUENCERS ALSO PLEDGED AND SHARED THEIR PLEDGES ON SOCIAL.